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Analytics is a service that generates
detailed statistics about the visitors to a website. Its main
highlight is that a webmaster can optimize his/her Ad-Words
advertisement and marketing campaigns through the use of
analytics analysis of where the visitors came from, how long
they stayed on the website and their geographical position.
Users can define and track conversions, or goals. Goals might
include sales, lead generation, viewing a specific page, or
downloading a particular file. By using this tool, marketers
can determine which ads are performing, and which are not, as
well as find unexpected sources of quality visitors.
Analytics approach is to show basic dashboard - type data for
the casual user, and more in-depth data further into the
report set. Analytics provide integration with Ad-words, as
well. Users can see ad group and keyword performance as part
of their reports. It also provides some more advanced
features, including visitor segmentation and custom fields. |
