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A Web site is promoted through article
writing and submission. Professionally written articles on
relevant topics get picked up by hundreds of Web sites who
publish freely distributed content. This creates a vast
network of relevant, popular Web sites that publish your
articles which include some well-placed, static, optimized
links to your own Web site. Writing Search Engine Optimized
articles and submitting them to article distribution networks
increases own Web site's link popularity.
Writing articles for distribution on the Internet is different
from writing articles that are for offline publishing.
People's online reading habits, necessitate a change in
writing style. While people tend to take their time when
reading a magazine or newspaper, they always seem to be in a
hurry when they are in front of their computers reading.
People tend to just "skim" over the content and try to find
whatever information they can as quickly as possible. They
rely heavily on headings and tend to look at parts of the
content that are being emphasized in bold or italics.
Well-written, highly-optimized articles have a better chance
of getting noticed by Search Engines. To help Google, Yahoo
and MSN pick up your articles; they have to be written not
just for people but also for the Search Engine spiders. This
means that careful consideration must be given to the keyword
density and most especially the title and headings of the
articles you are writing |
