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For a website to be successful the content
needs to be useful and unique to readers. Always start wit the
customer, find out what they want and on that basis prepare
your content. The importance of content writing on a website
can never be undermined. Web marketers, whether big or small,
are slowly realizing that content is the most important
element on a website. An SEO (Optimized), content rich website
ranks higher on Search Engines and attracts more customers
than one that has a lot of pretty images and simply looks good
to the eyes.
The role of content on a website varies from that of a
teacher, a guide, a friend or a goal oriented sales man. A
good content writer brings customized content writing
services.
Content writing tips that should be kept in mind while writing
content for the web use:
- Shorter sentences, words and paragraphs
- One idea per paragraph
- Concise text - half the word count (or less) than writing
for print
- The inverted pyramid style, putting the most important point
or the conclusion first.
- Simple words
- Objective language to build credibility, rather than
exaggerated claims or overly promotional words like "great",
"tremendous" etc.
- Bulleted lists
- Highlighted text (bold or color, also hyperlinked text) for
scannability
- Meaningful headlines and subheads, avoiding cute or clever
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