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Press release is also known as a news
release or press statement. It is a written or recorded
communication directed at members of the news media for the
purpose of announcing something claimed as having news value.
Typically, it is mailed, faxed, or e-mailed to assignment
editors at newspapers, magazines, radio stations, television
stations, and/or television networks. Commercial press-release
distribution services are also used to distribute news
releases. Sometimes news releases are sent for the purpose of
announcing news conferences.
A press release is different from a news article. A news
article is a compilation of facts developed by journalists
published in the news media, whereas a press release is
designed to be sent to journalists in order to encourage them
to develop articles on the subject. A press release is
generally biased towards the objectives of the author.
The use of press releases is common in the field of public
relations, the aim of which is to attract favorable media
attention to the PR firm's client, and publicity, the aim of
which is to attract favorable media attention for products
marketed by the clients. |
