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Social media optimization (SMO) is form of
search engine marketing. SMO contains a set of processes which
are required for generating publicity through social media,
online communities and community websites. Different processes
included in SMO are adding RSS feeds, adding a "Digg This"
button, blogging and incorporating third party community
functionalities like Flickr photo slides and galleries or
YouTube videos.
In many ways SMO is connected as etchnique
to viral marketing where word of mouth is created not through
friends or family but through the use of networking in social
book-marking, video and photo sharing websites. In a similar
way the engagement with blogs achieves the same by sharing
content through the use of RSS in the blogsphere and special
blog search engines such as technorati.
Five rules through which you can conduct your social media
optimization are:
Increase your linkability
Make tagging and book-marking easy
Reward inbound links
Help your content travel
Encourage the mashup
SMO tactics can drive huge amounts of people to a website and
can also determine whether a startup, website or idea will
make it or not. It involves driving traffic to a website
through new channels because search engines aren't the only
sites that drive big traffic anymore.
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